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Suzuki named Number 1 Car Brand for January 2019

Author: Sam Allibone


Suzuki has been named Number One Car Brand in the January 2019 Customer Satisfaction Index.


A survey of 45,000 consumers has revealed Suzuki GB PLC to be the highest-ranking car brand for January 2019. The Institute of Customer Service conducted their UK Customer Satisfaction Index for January 2019, in which customers were asked to rate their experience of dealing with almost 260 different companies across 13 different sectors. Suzuki achieved a score of 83, 1.5 higher than last year.

The extra 1.5 rating drove Suzuki up 29 places to 15th across the board and beat the average score of 78.9 for the Automotive sector. Of the 24 car manufacturers included, this was the highest place achieved, earning Suzuki the crown for the best car brand.

Consumers voted Suzuki dealers as the easiest and most open people to do business with, and voted Suzuki the highest trusted brand with a score of 8.6 out of 10. Loyalty to the brand is high too, rated 8.5 out of 10 by customers.

Nobuo Suyama, Managing Director of Suzuki GB PLC, commented: “We are very proud of our achievement to have been recognised as the best car brand in the Index. Continuing to evolve the Suzuki customer experience has been a core focus during recent years, and the ongoing efforts have clearly paid off.

“Without the support of our nationwide dealer network, and the hundreds of people that work tirelessly for the brand to deliver exceptional standards for customers week in, week out, we could not have delivered such a fantastic result. I would therefore like to congratulate everyone who has played a part in this success, and it marks a great start to 2019.”



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